Client & context
A smart-irrigation startup for smallholders in Valencia's huerta.
The challenge (before)
A working product but no clear priority segment and no market case for investors.
What we did
- 01Market sizing (TAM/SAM/SOM) in the Valencian Community
- 0230 interviews with farmers and cooperatives
- 03Entry strategy via cooperatives and investor deck
Result (after)
The startup closed a €250k pre-seed round and signed a pilot with two cooperatives.